From concept to shoppable merchandise, the following presentations illustrate the process of identifying and interpreting key trends to inform exclusive product development, business strategy, and creative content.
Nintendo collaboration
In 2018, Bloomingdale's partnered with Nintendo for the Spring marketing campaign. The fashion office conceived and collaborated with designers to create 100% exclusive merchandise around this initiative. We began by identifying trends that aligned with the aesthetics of Nintendo’s iconic identity, and worked with vendors to infuse these properties into merchandise within each brands’ core competencies. The curated assortment was advertised and sold in Bloomingdale's stores nationwide and online.
View the shopping experience here.
anatomy of A Trend
For Fall 2017, we knew velvet would be a contender as the season biggest trend. This meant interpreting how the trend could address varying customer demographics across the women’s RTW and accessories assortment, from contemporary to luxury brands.
This is an example of how the velvet trend came to life with exclusive merchandise by each vendor, and the final campaign showcasing the looks.
Greatest Showman
For Holiday 2017, Bloomingdale's partnered with the film The Greatest Showman to develop one-of-a-kind merchandise for the Q4 delivery. Inspired by the film, festive holiday dresses, band jackets, and thematic gifts—all exclusive to Bloomingdale’s—were used throughout the campaign, promoted across the country, online, and in stores. Special pop-up shops and holiday windows were curated using this exclusive capsule collection.
See the final editorial here.
DYLAN GRAY for Bloomingdale's
A collection of on-trend, elevated “workwear” essentials at an accessible price point, Dylan Gray was created as the private label component to the new millennial week-wear concept launched at Bloomingdale’s. The Dylan Gray collection identified key pieces: “the blazer,” "the pant,” etc., to be available all season as core/replenishment, styled back to contemporary week-wear separates. Dylan Gray was designed in partnership with Theory, and updated each season to stay current in silhouette, pattern, fabrication, and color.
BLOOMINGDALE'S X KENDALL + KYLIE LAUNCH
Interpreting outerwear trends of the Fall 2017 season to identify new business opportunities, this presentation was used as a directive for buyers to reference in market and guided design teams in creation of 100% exclusive pieces. This also led to the exclusive launch of Kendall+Kylie outerwear at Bloomingdale's.
multi vendoR exclusives direction
Comprised of seven brands in the contemporary space, this spread was created to represent a key trend for the season, with each look being 100% exclusive to Bloomingdale’s. By determining how each brand could play into the same trend and coordinating with design, marketing, and buying teams, pointed direction was given and resulted in exclusive looks to be advertised nationally.
This example shows a customized original concept proposal for Ella Moss (one vendor to participate in the spread) and styling direction for the final campaign.
Spring 2018 Trend Report
Inspired by fashion month (runway shows and street style), this report contextualized new trends and identified key items for creative and business strategy, while validating our predictions for the upcoming season.
